PunchTab joins @WalmartLabs

By Jeremy King, head of WalmartLabs, and Jamie Iannone, President and CEO, Samsclub.com

@WalmartLabs is the technology power behind Walmart Global eCommerce. This means we get to build and test new ways for customers to shop online and on mobile for Walmart’s brands around the world. One focus is on Sam’s Club: How can we better tailor offers like savings, merchandise and services to a member, whether they’re in our club or shopping on SamsClub.com? Today, we’re excited to announce an addition to the @WalmartLabs family that helps us do that.

@WalmartLabs is acquiring PunchTab, a Silicon Valley company known for building a software platform that empowers brands like Walmart and Sam’s Club to better understand and engage with customers in a unified way online, on mobile and in physical stores.

As part of the acquisition, six PunchTab technologists will join @WalmartLabs and we’ll also be acquiring PunchTab’s technology. We’ll use the technology to enhance our existing “customer relationship management” tools, or the technology behind how we reach customers across e-mail, on our websites, on mobile phones and in our physical stores. This marks @WalmartLabs’ 15th acquisition in the last four years, as we continue to add some of the best talent in the Valley and around the world.

PunchTab’s first task is to leverage its software platform to enhance the ways we tailor offers to Sam’s Club members across our clubs, our mobile app and on Samsclub.com. Like most of the technology we build at @WalmartLabs, we plan to apply what we build for Sam’s Club to Walmart’s other businesses, including Walmart.com.

PunchTab was founded in 2011 by Mehdi Ait Oufkir, who will be joining the @WalmartLabs team. Before founding PunchTab, Mehdi was an early member of YouSendIt.com, helping to scale the company to 18 million registered users. Mehdi and five talented software engineers from PunchTab will join the customer acquisition and retention team at @WalmartLabs.

With PunchTab joining the @WalmartLabs family, we continue our streak in adding some of the best talent in the Valley. We’re more equipped than ever to build deeper, richer relationships with our customers.